Beautysum Suwon
Nov 5 – Nov 7, 2026 · Gyeonggi
The 2026 edition ran Nov 5 – Nov 7, 2026. 2027 dates have not been announced yet; this page is updated automatically when the organizer publishes them. Check the official site for the latest.
Overview
BeautySum Suwon —a place where exploration gives way to decision-making and all the values of K-Beauty converge—will be held for three days from Thursday, November 5, to Saturday, November 7, at the Suwon Convention Center Exhibition Hall. This event goes beyond a simple brand exhibition; it is South Korea’s next-generation beauty platform where cosmetic ingredients and R&D capabilities converge.
This exhibition encompasses the entire beauty value chain, from manufacturing to research, investment, and distribution. The event features a diverse range of exhibits, including skincare, makeup, hair, nails, body care, fragrances, derma, aesthetics, raw materials, ingredients, OEM/ODM, packaging, and inner beauty.
A wide range of programs designed to generate tangible business opportunities and facilitate global expansion have also been prepared. Admission is free with pre-registration. “BeautySome Suwon” will offer companies a springboard for successful brand launches and global partnerships, while providing the public with a sensory experience showcasing the essence of K-Beauty. It is sure to be a meaningful event that opens a new chapter in business.
Why go
BeautySum Suwon is a three-day K-Beauty trade event covering the full industry value chain, not just a single brand showcase. Exhibits include skincare, makeup, hair, nails, body care, fragrance, derma, aesthetics, raw materials, and OEM/ODM, plus special sections for AI beauty tech and startups, making it of interest to industry professionals and K-Beauty enthusiasts alike.
Getting there from Seoul
The venue is the Suwon Convention Center in the Gwanggyo area of Yeongtong-gu, Suwon-si, Gyeonggi-do. From Seoul, take a KTX/ITX or Seoul Subway Line 1 train to Suwon Station, then a local bus or taxi (roughly 20-30 minutes) to the convention center; the Sinbundang Line, which runs from Gangnam, also reaches the Gwanggyo area near the venue.
Tips
- Pre-register online to get in free; walk-in admission costs 10,000 won.
- Hours are 10:00-17:00 each day (Nov 5-7), so arrive early if your visit is short.
- The show spans many categories (ingredients, OEM/ODM, packaging, etc.), so check the hall map first to focus on what interests you.
Best for: industry professionals, startups, K-Beauty enthusiasts.
Program
1．展示品目
スキンケア、メイクアップ、ヘア、ネイル、ボディ、フレグランス、ダーマ、エステティック、原料、成分、OEM・ODM、パッケージング、インナービューティーなど
2．特別館
・ODMブランドローンチコネクター：化粧品ODM企業とブランド立ち上げを希望する企業をマッチング
・BIGS特別館
B2B：ビューティーバリューチェーンにおけるB2Bサービス企業
インフルエンサー：インフルエンサーブランドおよびマーケティングをリードする企業
グローバル：グローバル展開に関連する企業
スタートアップ：創業7年以内のビューティースタートアップ
AIビューティーテック特別館：ホームデバイス、ダーマコスメティック、エステティック、医療機器
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Dates and programs can change. Check the official site before you go. Official site