2026 Yeongnam-Honam Traditional Market Expo

The '2026 Yeongnam-Honam Traditional Market Expo' will be held, bringing together traditional markets from the Yeongnam and Honam regions in one place to share regional value and envision, through harmony and exchange, a future of mutual growth together. Built on cooperation and harmony between Yeongnam and Honam, this expo is a meaningful event that aims to widely promote the unique value and appeal of traditional markets while exploring new vitality for the regional economy and directions for sustainable development. It will showcase specialty and premium products from representative traditional markets across the Yeongnam and Honam regions in one place, highlighting new possibilities for traditional markets through a variety of exhibition and promotional programs that showcase each region's distinctive features and competitiveness. The expo will also introduce government and local government support policies for traditional markets, sharing various policies and projects—such as culture and tourism-themed markets and Onnuri Gift Certificates—aimed at revitalizing traditional markets, in order to lay the foundation for their sustainable growth. In addition, it will create a space for mutual cooperation that brings together traditional markets, local communities, and youth entrepreneurship, providing new opportunities for exchange that connect generations and regions, and serving as an occasion for traditional markets to further develop as centers of the regional economy and culture. The '2026 Yeongnam-Honam Traditional Market Expo' is a platform for exchange that rediscovers the value of traditional markets beyond regional boundaries, creating a future of mutual growth and cooperation in which Yeongnam and Honam develop together.

This three-day expo brings traditional markets from Korea's Yeongnam (southeast) and Honam (southwest) regions together in one venue in Busan, so visitors can sample specialty and premium products from multiple regional markets without travelling to each one. Exhibition and promotional programmes highlight each region's market culture, alongside government initiatives such as Onnuri Gift Certificates and culture-and-tourism market schemes.

Take the KTX from Seoul Station to Busan Station, a journey of roughly 2.5–3 hours. From Busan Station, the venue in Beomjeon-dong, Busanjin-gu is a short taxi ride or local subway/bus connection away, around 15–20 minutes.