2026 Korea Tourism Souvenir Fair
Nov 20 – Nov 22, 2026 · Seoul
Overview
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
Why go
This free fair at DDP gathers souvenir makers and local governments from across Korea, mixing traditional crafts with trendy K-goods. A highlight is the exhibition of the 25 winning entries from the 2026 Korea Tourism Souvenir Contest, alongside a zone for standout regional souvenirs and a special overseas-souvenir display. It's a convenient one-stop browse for Korea-themed gifts outside the usual shopping streets.
Getting there from Seoul
The venue, Dongdaemun Design Plaza (DDP), is itself in central Seoul (Jung-gu), so visitors already in the city just need the subway. Take Seoul Subway Line 2, 4, or 5 to Dongdaemun History & Culture Park Station, which connects directly into DDP. Travellers arriving by KTX at Seoul Station can transfer to Line 4 (or Line 2 via City Hall) to reach the same station.
Tips
- Admission is free, but last admission is 30 minutes before closing, so arrive by 18:30 on 20-21 Nov or 17:30 on the closing day.
- Hours are shorter on the last day (22 Nov, 10:00-18:00) than the first two days (10:00-19:00), so check the date before heading over.
- Watch for the K-goods collecting mission and the free postcard giveaway featuring the contest-winning souvenir designs.
Best for: souvenir shoppers, families, design and craft fans.
Program
・期間：2026年11月20日〜11月21日 10:00〜19:00、11月22日 10:00〜18:00
・主要プログラム：観光記念品展示および販売、2026大韓民国観光コンテスト記念品部門授賞式、受賞作25点展示、オン・オフラインB2B商談
・付帯イベントおよびプログラム：K-グッズ収集ミッション、受賞作ポストカード配布、サンタ大監キャラクタークイズおよび記念撮影、キーキャップキーリングづくり体験、ステージプログラム
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Dates and programs can change. Check the official site before you go. Official site