La La La Festival
Oct 23 – Oct 25, 2026 · Busan
Overview
The La La La Festival is a local food and culture festival held in Geumjeong-gu, Busan, under the theme "Drink fragrant coffee, eat sweet bread, and enjoy fun culture." First held in 2016, the festival will mark its 10th edition in 2026, running for 3 days around the Oncheoncheon Eoulmadang area below Busan National University Station. Centered on sales booths run by local coffee, bread, and dessert businesses, the festival also features a flea market, hands-on programs, stage performances, rest areas, and various other events. In 2026, to mark the festival's 10th anniversary, special commemorative content and a variety of participatory programs will be prepared, making it a festival that families, couples, friends, and people of all ages can enjoy together.
Why go
The La La La Festival is a local coffee, bread, and dessert festival in Geumjeong-gu, Busan, now reaching its 10th edition in 2026. Centered on the Oncheoncheon Eoulmadang area, it combines food vendor booths with a flea market, hands-on programs, and stage performances, making it a relaxed outdoor event for all ages. The 2026 edition includes special content marking the festival's tenth anniversary.
Getting there from Seoul
Take the KTX from Seoul Station to Busan Station (roughly 2.5-3 hours). From Busan Station, transfer to Busan Metro Line 1 and ride to Pusan National University Station (Jangjeon-dong), which sits right below the festival's Oncheoncheon Eoulmadang venue. An express bus from Seoul to Busan's bus terminal is also an option, followed by a subway or taxi transfer to the same station.
Tips
- Arrive early, as coffee, bread, and dessert stalls can sell out popular items as the day goes on.
- Wear comfortable shoes, since the festival runs along the Oncheoncheon stream walkway with some walking between booths.
- Bring cash or a card for the flea market and vendor stalls in addition to the main food booths.
Best for: families, foodies, couples, coffee lovers.
Photos
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization
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Reach travelers heading to Busan: sponsor this page.
Dates and programs can change. Check the official site before you go.