Korea Grand Sale
Dec 23, 2026 – Feb 13, 2027 · Seoul
Overview
The Korea Grand Sale is Korea’s premier tourism festival for international visitors, combining shopping, culture, and travel. Held during the winter tourism off-season, the event aims to promote travel to Korea by offering a wide range of benefits for international visitors across various sectors, including flights and transportation, shopping, accommodation, food and beverages, beauty and wellness, experiences, and travel services. The event also features special promotions and hands-on programs, along with visitor services and exclusive benefits available at the Myeongdong Welcome Center. More information is available on the official Korea Grand Sale website and Korea Tourism Organization social media channels.
Why go
Korea Grand Sale is the country's flagship winter tourism promotion for international visitors, bundling discounts and benefits across shopping, accommodation, food and beverage, beauty and wellness, transportation, and travel services nationwide. It runs through the winter off-season and is free to join, with no single ticketed event but many participating vendors across the country. The Myeongdong Welcome Center serves as a central hub for visitor services and exclusive benefits.
Getting there from Seoul
The main hub, Myeongdong Noon Square, is already in central Seoul at 14 Myeongdong-gil, Jung-gu — take subway Line 4 to Myeongdong Station (Exit 5 or 6) and walk a few minutes into the shopping district. Since the promotion also runs at vendors nationwide, visitors basing themselves elsewhere can reach other participating cities by KTX/ITX train or express bus and still take part.
Tips
- Stop by the Myeongdong Welcome Center for visitor services and exclusive benefits tied to the event.
- Check the official Korea Grand Sale website and KTO social media for current participating vendors and promotions, since offers vary by sector and location.
- Carry your passport, as many shopping and tax-refund benefits for international visitors require proof of foreign visitor status.
Best for: shoppers, winter travelers, first-time visitors to Korea.
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Reach travelers heading to Seoul: sponsor this page.
Dates and programs can change. Check the official site before you go. Official site