Sunchang KOREA Tteokbokki Festa

A regional specialty festival centered on tteokbokki, an icon representing K-Food, is held in Sunchang, the home of fermentation. Centered on unique tteokbokki recipes made with the region's traditional fermented sauces, the festival combines diverse content such as exhibitions, tastings, hands-on experiences, and photo zones to bring together gastronomy and tourism. By blending Sunchang's distinctive fermentation culture with the broad popularity of K-Food, it offers a variety of attractions for people of all ages to enjoy, with content designed to satisfy all five senses for family visitors and the MZ generation alike. Beyond the enjoyment of great flavors, it offers special, shareable moments through photo zones perfect for pictures and hands-on content, making it a leading food festival that also helps boost the local economy.

This festival puts tteokbokki, one of Korea's most iconic street foods, in its true hometown context: Sunchang is known nationwide as a center of traditional fermentation, especially gochujang. Visitors can sample tteokbokki made with the region's signature fermented sauces, take part in hands-on cooking experiences, and browse exhibitions and photo zones designed for both families and younger visitors.

Sunchang-gun does not have its own KTX station, so the most practical route is to take the KTX to Jeongeup Station and then continue to Sunchang-eup by local bus or taxi. Direct intercity/express buses from Seoul's terminals to Sunchang are another option worth checking for the festival dates. Either way, plan for a half-day of travel each direction since Sunchang is a rural county town.