Jeungpyeong Ginseng Festival
Oct 8 – Oct 11, 2026 · Chungcheongbuk-do
Overview
The Jeungpyeong Ginseng Festival is a signature local festival held every autumn in Jeungpyeong-gun, Chungcheongbuk-do, a comprehensive cultural festival combining various cultural and artistic performances, hands-on programs, exhibitions, and competitions. Jeungpyeong, which accounts for about two-thirds of Chungcheongbuk-do's ginseng production and has established itself as the home of ginseng, has long grown into a hub for ginseng cultivation and distribution, and through this festival it promotes the excellence of its local specialties, ginseng and red ginseng pork, both nationwide and around the world. Key programs include the 'Inmaek Party (Ginseng + Beer)', where visitors enjoy ginseng and beer alongside EDM music; the 'International Youth Festival,' featuring domestic and international youth participants; the 'National Ginseng Valley Song Festival,' which brings together all generations; and the 'National Busking Festival,' showcasing performances of various genres. Spectacular fireworks are also held every day during the festival, giving visitors special memories. In addition, various themed experience zones such as the 'Children & Family Experience Zone' and 'Health Experience Zone' are set up, and with on-site auctions of local agricultural specialties, traveling traditional ssireum (Korean wrestling) demonstrations, and more, it is an all-senses, hands-on festival that people of all ages can join and enjoy together. As the number of foreign tourists continues to grow steadily each year and the festival keeps developing into a global event, it is making a significant contribution to promoting local agricultural products and revitalizing the local economy, and in 2025 it was designated a Promising Festival by Chungcheongbuk-do, having its value recognized.
Why go
This autumn festival in Jeungpyeong-gun celebrates the region's status as the top ginseng-growing area in Chungcheongbuk-do, with tastings and sales of ginseng and red ginseng pork alongside hands-on exhibits. Entertainment spans the ginseng-and-beer 'Inmaek Party' with EDM, an international youth festival, a busking festival, and nightly fireworks, making it a lively mix of local specialty and performance for all ages.
Getting there from Seoul
Jeungpyeong has no KTX station, so the most direct option is an intercity or express bus from Seoul (such as Nambu/South Seoul Terminal) to Jeungpyeong Bus Terminal, roughly 1.5–2 hours depending on traffic and service. From the terminal it's a short taxi or local transfer to the festival site near Bogangcheon Sports Park. Travelers with a car can also drive via the regional expressways in a similar time.
Tips
- Sample the local ginseng and red ginseng pork, and look out for on-site auctions of farm specialties.
- If you're there in the evening, check out the Inmaek Party (ginseng + beer with EDM) and the daily fireworks.
- Public transit within Jeungpyeong itself is limited, so plan for a taxi or car from the bus terminal to the sports park venue.
Best for: foodies, families, live music fans.
Photos
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization 
Photo: Korea Tourism Organization
Other festivals in Chungcheongbuk-do
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This festival commemorates the historical fact that King Sejong stayed at Chojeong Haenggung for 120 days, treating his diabetes and eye ailments with Chojeong mineral water while also achieving great accomplishments such as governing state affairs and creating Hangeul. Through this, it seeks to shed new light on the value of King Sejong and Chojeong mineral water, and to widely publicize the historical and scientific excellence of Chojeong mineral water, one of the world's three rare mineral waters. By spreading the value of Cheongju's clean natural environment and health resources both domestically and internationally, it aims to lay the groundwork for leaping beyond a domestic event into a world-class cultural tourism festival, and, building on the achievements of the festival over the past 20 years, to establish itself as Cheongju's representative brand festival.
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2026 Korea Forest Expo
Oct 16 – Oct 18, 2026
The 2026 Korea Forest Expo is an event that brings together the value, policies, and industry of forests in one place, held in and around Saengmyeongnuri Park in Cheongju, Chungcheongbuk-do. The expo features the Forest Day commemoration ceremony and opening ceremony, the Forest Youth Forum, the Forest Golden Bell, cultural and artistic performances, and music concerts. In particular, Cheongju's largest fireworks display will take place, adding to the expo's main attractions. Promotional and exhibition booths from forestry-related organizations will also operate, along with hands-on programs such as woodworking, forest healing, and companion plants, while forest product sales booths and the Chungbuk Craft Fair offer forest-related exhibits, experiences, and sales content.
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Dates and programs can change. Check the official site before you go. Official site