2026 Gyeongbuk Apple Promotion Event
Nov 2 – Nov 4, 2026 · Seoul
Overview
The 2026 Gyeongbuk Apple Promotion Event is held to showcase the excellent quality and value of Gyeongbuk apples and encourage their consumption. It will run for three days, from November 2 to 4, at Seoul Plaza, under the slogan "The Brightest Harvest Chosen by the Autumn Kingdom, Gyeongbuk Apples," featuring a variety of programs themed around a fairy-tale royal garden.
The venue will feature a Gyeongbuk Apple Hall of Excellence introducing representative apples and various varieties from Gyeongbuk's 14 major apple-producing regions, along with regional promotion and sales pavilions, tasting spaces, and photo zones. A variety of programs will also be held, including the Gyeongbuk Apple Royal Auction Show, youth busking, cultural performances, events for office workers, and children's drawing activities. On November 3, an official opening ceremony, commemorative performance, and celebratory performance will bring citizens together to share in the value of Gyeongbuk apples and the meaning of the autumn harvest.
Why go
This three-day event celebrates apples from Gyeongbuk's 14 major apple-producing regions at a 'Hall of Excellence' showcasing different varieties, alongside regional sales pavilions, tasting spaces, and photo zones. The themed program includes a Royal Auction Show for apples, youth busking, cultural performances, and children's drawing activities, with an official opening ceremony and commemorative performances on November 3.
Getting there from Seoul
The event is held right in central Seoul at Seoul Plaza, Jung-gu, so no intercity travel is needed. Take Seoul Subway Line 1 or 2 to City Hall Station, which sits adjacent to the plaza, or any city bus serving the City Hall/Jung-gu area.
Tips
- Visit on November 3 if you want to catch the opening ceremony and commemorative/celebratory performances
- Bring cash or a card for the regional sales pavilions and apple tasting stations
- Seoul Plaza is outdoors, so dress for early-November weather
Best for: families, food lovers, photographers.
Photos
Photo: Korea Tourism Organization
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Dates and programs can change. Check the official site before you go.